Description
By (author) Kawasaki, Guy
Short /annotation
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.
”Read this book to create a company as enchanting as Apple” Steve Wozniak
”The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential” Sir Richard Branson
How to Win Friends and Influence People for the digital age
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.
In his bestselling business classic, he shows you how enlisting people”s own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.
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”An informative and concise guide from one of the world”s most influential and, yes, enchanting entrepreneurs” Kirkus
Review quote
The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential.
Review quote
Read this book to create a company as enchanting as Apple.
Review quote
Informative, concise guide from one of America”s most influential and, yes, enchanting entrepreneurs.
Biographical note
Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.
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